Project Chat (P-Chat) is a drinking intervention for parents of incoming first-year college students. Motivational interviews were conducted with parents to assess permissiveness in relation to underage alcohol consumption (N=171, 84.2% Caucasian, 78.9% female). During each interview, parents exhibited a wide range of behaviors to analyze. This project utilized a qualitative coding analysis to define, code, and compare parents’ permissiveness, self-efficacy, engagement, and level of concern pertaining to underage drinking.