Is doing Scenario Planning doing Sociology?

Tyler Barnum and Cooper Wills

If undergraduate students are doing scenario planning as an engaged scholarship experience, then are they also doing sociology? Scenario planning is an advanced tool taught in business education; at the undergraduate level, scenario planning is nearly unheard of. This team examined the process then applied the tool with an area public library. Within, students explain scenario planning, reflect on learning it, and summarize their experience planning. The authors reflexively ask: “is what we did sociology?”

Major: 
Marketing
Exhibition Category: 
Social and Behavioral Sciences
Exhibition Format: 
Poster Presentation
Campus: 
Altoona
Faculty Sponsor: 
Nicholas Rowland
Location: 
Heritage Hall, HUB-Robeson Center
Poster Number: 
375