Brazil has a rich and diverse history of admixture. It has been suggested that how individuals report “color” in Brazil is influenced by both known familial ancestry and phenotype. We examined demographic questionnaires, genomic ancestry, and pigmentation phenotypes from research participants (N=309) recruited in Brasilia, Brazil and found that both phenotype and parental ancestry likely influence how our study subjects chose to self-report “color”. Our study supports the complex nature of “color” in Brazil.