The widening gap between managers and employees results from the absence of strategies for adapting to evolving workplace values and lack of emphasis on managerial neuroplasticity. This study introduces plasticity, which aids managers with navigating contemporary work environments and enhancing internal branding. This study culminated in the original Plasticity Model, which measures managerial plasticity, and the Internal Branding Plasticity Model (IBPM), which tests relationships between internal branding, plasticity, employee engagement, job satisfaction, and employee loyalty.