Senators & Social Media: How Social Media Usage Effects Electoral Success

Alianne Crockett

My project explores the connection between senators' use of Twitter/X as a form of communication and their electoral success. I am looking at Twitter/X data on incumbents from 2013-2015 and categorizing the incumbents into different styles of communicators based on their tweeting styles. I correlate that with the electoral results of the 2014 and 2016 elections to asses which styles of communication may be the most successful for incumbents and those seeking election to adopt.

Major: 
Political Science
Exhibition Category: 
Arts and Humanities (including Visual Arts)
Exhibition Format: 
Poster Presentation
Campus: 
University Park
Faculty Sponsor: 
Marie Hojnacki
Poster Number: 
5