Streaming video games uses and gratifications: Examining the motivations for watching streams, forming relationships, and interacting on video game streaming platforms.

Sukainah Aldarweesh

This study will investigate the motivations and rewards of watching video game streaming based on uses and gratifications theory by conducting in-depth interviews to learn more about users’ experiences. The study will examine the effect of media affordance, such as interactivity, using the chat feature in shaping users' experience. Additionally, the study will shed light on parasocial relationships and interactions in the new media environment.

Major: 
Media Studies
Exhibition Category: 
Social and Behavioral Sciences
Exhibition Format: 
Poster Presentation
Campus: 
University Park
Faculty Sponsor: 
Mike Schmierbach
Poster Number: 
16